Case Study

Let'sGoTours by Amathus, Scratch & Win Cards

Win a Holiday Destination for 2

Let’s Go Tours by Amathus and introduced a GT Digital Mobile Marketing activity. Through an innovative mechanism, Let’s Go Tours was able to collect a valuable Opt-In database of customers’ data with the prospect to be used for future promotional activities. At the same time customers were rewarded with the chance to win a holiday destination.

The campaign aimed at boosting sales and creating a valuable Opt-In customer database.

Idea & Implementation

Data collection was done through the Scratch & Win Cards

Upon entering the Έκθεση ‘ΤΑΞΙΔΙ’ 2010, GTs’ promotional staff gave away thousands of Let’s Go Tours Scratch & Win Cards. Participants were invited to visit the Let’s Go Tours kiosk, enter their details into the free sweepstake and win a Holiday destination package.


Let’s Go Tours by Amathus through an innovative mechanism, aimed to collect valuable opt-in customer database to be used for future promotional activities.


Entry results were remarkable and a valuable Opt-In database was collected, while at the same time, a great buzz was created around the Let’s Go Tours brand.

Scratch & Win Cards
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT