• Increase Foot Traffic

    • Increase Foot Traffic

      It’s always refreshing when a business you’ve been doing business with for some time starts doing something new using new technologies. And thanks to the power of social media, doing something new or different and doing it well can quickly go viral.

      It could be as simple as offering a new type of discount (it may sound obvious, but offering something of value at a discount for a limited period of time can be attention-grabbing) or letting customers know about a new product or service you’ve added.

      A straight-out sale is always a great way to bring old customers out of the woodwork and get new ones at the door. Send out an email or e-newsletter or a text message to your contact database and post it on social media to expand visibility and reach.

  • Grow Sales

    • Grow Sales

      Nowadays consumers are more inclined to use the Internet and Social Media to gather information before they make a purchase. Although shoppers may come into stores to try on a product, they often tend to use the store as a “showroom”, checking out products in-store before they purchase it from an online retailer for a cheaper price.

      Leverage the power of social media networks and create content that will resonant with your audience.

      Adopting new technology allows retailers to empower employees and customers with information, while also leveraging it to transform the shopping experience so that it is easy and fun. Gather consumer data to predict purchase patterns and deliver relevant content.

      Another way would be to target existing Social followers on your social networks with content that increases in-store purchases.

  • Build Loyalty

    • Build Loyalty

      It's tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.

      The secret to repeat business is following up in a way that has a positive effect on the customer.

      Integrating the power of digital media with your broader marketing efforts, you’re putting personal, one-on-one relationships at the heart of your efforts to build lasting customer loyalty.

      Keep in mind:

      •   Loyalty begins with the brand experience
      •   Engaging brand experiences cut through the clutter
      •   Today’s technology enables unprecedented engagement
      •   Repeated engagement leads to strong relationships
      •   Strong relationships drive lasting loyalty
      •   Social Media & Mobile Apps are helping businesses re-discover the roots of customer loyalty
  • Enhance Brand Image

    • Enhance Brand Image

      It is clear that the explosion of digital media – from social networks and smart phones apps to online forums and blogs – has fundamentally changed brands and branding. So when we speak to our clients about digital, we stress the importance of creating a holistic strategy. In other words a brand strategy fit for the world we live in today, where many – if not most – brand touchpoints will be digital or digitally enhanced.

      Social media platforms offer diverse platforms of engagement for your brand. They also allow the opportunity to build a strong, personalised brand identity.

      In fact, these platforms have become an important business tool for marketing and brand building for those who know how each platform functions, and what it can offer.

  • Increase market exposure

    • Increase market exposure

      In this new world, brands cannot be created in isolation. They exist in many dimensions, with many manifestations and with changing or evolving expressions.

      What could be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers to connect with larger audience and get national and international exposure for your brand and products and increase your visibility in the commercial marketplace.


New Thinking

It used to be that marketing strategy concentrated on sales. You would get the attention of people, tell them about your products and services and then drive them to action.

The thinking was that the more people you put in the front, the more would come out the back. Whilst this strategy was sound in the past, now things have changed.

Today putting up an attention grabbing TV promo and consumers will still not come to your shop but instead go to the internet. Their activity will have a data trail which your competitors will use to retarget your potential customers with competing messages before a purchase event can occur.

In the digital age, marketers must change their focus from grabbing attention to holding attention.