Case Study

Travel Fair 2011

Let’s Go Tours by Amathus in collaboration with by GT Digital, successfully introduced a new Mobile Marketing campaign "Click & Win” during the Travel 2011 Exhibition (held between 29/4/11 - 01/05/11).


The campaign aimed at increasing the number of visitors passing through Let’s Go Tours Kiosk during the Travel 2011 Exhibition, as well as increasing brand awareness and boosting sales.

Idea & Implementation

Visitors had the chance to win through GT Digital’s Interactive Kiosks discount vouchers worth of €25, €50, and €100 as well as discounts for holiday packages worth 5%, 10%, and 25% respectively.

In addition, a number of lucky participants won airline tickets for travel to the Greek Islands.

Through the Interactive Kiosk, participants had the chance to play the ‘Click & Win’ game and receive their discount vouchers that were printed on the spot through the Kiosks. 


GT Digital’s Interactive Kiosks was extremely successful as demonstrated by the sizeable number of visitors and registered entries into the competition. At the same time the campaign gave the opportunity to Let’s Go Tours to create a significant OPT-IN database based on demographic details of the visitors, which can be used for future promotional activities.

Click & Win
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