Case Study

Budweiser, Bud takes you to the World Cup 2006

Bud takes you to the World Cup 2006

During the Football World Cup 2006, Budweiser Beer, as an Official Sponsor of the World Cup wanted to offer the opportunity to football fans in Cyprus to be part of the magic of the World Cup by giving some lucky winners the chance to watch live, certain football matches. Budweiser aimed to reward participants who drink Budweiser and at the same time attract new clients. Boosting sales of the brand of Budweiser during the period of the World Cup was also another aim.

Idea & Implementation

Customers were invited to participate in the competition by sending a unique keyword via SMS to a short code. A reply message was sent to all participants confirming their registration to the draw.


Budweiser through the world cup 2006 promotion aimed at consumer / brand interaction which would increase sales through the summer period, attract new customers, and reward consumers for drinking Budweiser.


The promotion generated a significant interactivity among consumers, who participated for the opportunity to win the chance to be present at a world cup football match and the brand. The interactivity resulted in an increase in sales of the brand during the world cup and created an opt-in database of Budweiser clients.

Bud takes you to the World Cup 2006
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