Case Study

Photos Photiades LTD, Private Jet Campaign

How far can you go with Carlsberg

Through a Summer Private Jet promotion (2005) running simultaneously in 14 countries, Carlsberg aimed at boosting sales, brand interactivity and reward customers.

Idea & Implementation

Customers submitted a unique code found on Carlsberg’s packages via SMS, IVR, and the Web, and received an instant reply informing them about their registration. Instant winners of prizes were informed through SMS while all entries were submitted in the big prize draw of the private jet.


Carlsberg through the unique promotional idea of offering the chance to win the ultimate holiday experience, aimed at consumer / brand interaction which would increase sales through the summer period, attract new customers, and reward consumers for drinking Carlsberg.


Entry results were remarkable and exceeded 1mln, as consumers interacted with the brand repetitively for the opportunity to win this unique prize.

Private Jet Campaign
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