Case Study

Dickran Ouzounian & Co Ltd, TOYOTA IQ

Text & Win Competition

ANT1 in cooperation with Dickran Ouzounian and GT Digital launched an SMS text competition, ‘Text & Win’, where the winner was awarded a TOYOTA IQ.

The process of participation in the Text & Win competition was relatively simple and easy to carry out as the only thing contestants had to do was send an SMS text and receive by return a unique code.

The competition ended on 22/03/09 and a random draw was held to select the winner of the TOYOTA IQ. The draw involved the picking of a random code number from a pool of codes which were issued to all the participants during the competition period. The holder of the winning code claimed the prize.

The draw was held on 22/03/09 at Dickran Ouzounian & Co Ltd’s showrooms in Nicosia in front of a large public crowd.

The competition proved successful due to the sizeable number of registered entries which in itself helped create an impact and engage the audience.

Dickran Ouzounian chosen prize for this competition transformed the promotion into an exciting, eye-catching performance which strengthened its marketing activity in Cyprus market and enhanced the Toyota brand.

In addition the prize promotion gave the opportunity to Dickran Ouzounian & Co Ltd to create a significant OPT-IN database of potential customers.

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