Case Study

Top Kinisis Travel PLC, Win a Luxury Cruise

Win a Luxury Cruise around Europe with MSC Splendida

This was a “Once in a lifetime” opportunity for contestants to win a luxury cruise trip around Europe departing from Barcelona with MSC Splendida.

This was an exciting competition broadcasted through ANT1 TV which gave the lucky winner 2 air tickets to Barcelona and a luxury cruise around Europe with MSC Splendida.

The campaign aimed at enhancing and strengthening the presence of MSC Luxury Cruises into the Cypriot market and boosting sales of Top Kinisis by attracting new customers interested in cruise holidays.

Idea & Implementation

By calling to one of GT Digital’s dedicated premium rate number, participants received one entry to the competition, while at the same time they were informed about their number of entries in the draw.


Through this TV promotional competition Top Kinisis offered participants the opportunity to win 2 return air tickets to Barcelona, Spain and a luxury cruise holiday around Europe with MSC Splendida. The campaign aimed at engaging consumers and boosting brand recognition and interaction while increasing sales for cruise holidays operators/agents.


Entry results were remarkable while a valuable Opt-In database was created for Top Kinisis to use for future promotional campaigns. In addition the competition generated a buzz around MSC Cruises in the Cypriot market.

Win a Luxury Cruise
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