Case Study

MSPS Greece, Premium SMS Competition

Win instant prizes by using MoneyGram services

Through 2 different Scratch & Win Card campaigns, SoEasy Stores aimed at boosting sales at its convenient stores nationwide and at the same time collecting a valuable OPT-IN database of its customers for future promotional activities.

Idea & Implementation

MSPS Greece with collaboration with MoneyGram run simultaneously in Greece and Cyprus an instant win competition through premium sms.

Customers using MoneyGram services received a leaflet that had a unique code on it.

Customers had the opportunity to win instant prizes by sending their unique code to a four digit short code, and by answering correctly to a specific question.


MSPS Greece with collaboration with MoneyGram through this unique promotional campaign in Greece and Cyprus, offered customers that were using MoneyGram services the chance to win instant prizes while aiming at boosting sales. An additional goal was to collect valuable OPT-IN database with clients’ details for future promotional activities by the company.


Entry results to the competition were remarkable, while sales increased and at the same time a valuable updated OPT-IN database was created.

Premium SMS Competition
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