Case Study

Let’s Go Tours by Amathus in collaboration with GT Digital, successfully introduced the Mobile Marketing campaign "Spin & Win” during the Travel 2012 Exhibition (27/04/12 -29/4/12).

The campaign aimed at increasing the number of visitors passing through Let’s Go Tours by Amathus Kiosk during the Travel 2012 Exhibition, as well as boosting sales during the Exhibition.

GT interactive kiosks were placed in Let’s Go Tours stand at the Fair. Visitors passing by had the chance to play the ‘Spin & Win’ game developed by GT Digital and register their details to win discount vouchers worth of €25, €50, and €100 printed by the kiosks.

A number of lucky participants won airline tickets for the Greek Islands of Crete, Rhodes and Kos.

GT Digital provided Let’s Go Tours by Amathus with all the technical, creative, and infrastructural support for the creation and execution of the Campaign. GT Digital’s interactive kiosks allowed visitors to participate in the competition through a unique and exciting way.

The campaign gave the opportunity to Let’s Go Tours by Amathus to create a substantial database (Opt-In Database) based on demographic details of the visitors, which can be used for future promotion activities

Spin & Win
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