Case Study

McDonalds Cyprus, Scratch & Win Card

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Get Your Scratch & Win Card and Win instantly with every purchase of a BigMac from McDonalds restaurants.

Through a Scratch & Win Card campaign, McDonald restaurants aimed at boosting sales at its restaurants nationwide during the World Football Cup 2010 period, and at the same time collecting a valuable OPT-IN database of its customers for future promotional activities.

Idea & Implementation

With every purchase of a BigMac Meal from McDonalds, customers received a Scratch & Win Card.

Through the Scratch & Win Cards, customers had the opportunity to win instant McDonalds products.

At the same time, each Scratch & Win Card had a unique code which customers had to register by SMS and therefore enter the draw for the 2 travelling packages to the World Football Cup Final 2010 in South Africa.


McDonald Restaurants through this unique promotional campaign of offering the chance to win instant prizes and 2 travelling packages to the World Football Cup Final 2010 in South Africa through the scratch & win cards, aimed at boosting sales of all of its restaurants nationwide. An additional goal was to collect valuable OPT-IN database with clients’ demographic details for future promotional activities by the company.


Entry results were remarkable over a period of 1 month, while a valuable updated OPT-IN database was created. The campaign also resulted in a significant increase of sales throughout all the McDonald restaurants nationwide.

Scratch & Win Card
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