Travel to the far Australia with style in Business Class with Etihad Airlines.
An exciting campaign that was broadcasted through ANT1 TV, gave the opportunity to one lucky winner to win 3 air tickets to Australia. The lucky winner travelled Business Class with Etihad Airlines.
The campaign aimed at enchasing the presence of Etihad Airlines into the Cypriot market.
Idea & Implementation
Participants could take part to the competition either by phone or through sms. Each phone call and each sms counted as a unique entry to the competition for winning the 3 air tickets to Australia with Etihad Airlines in Business Class
Objectives
Through a TV competition Etihad Airlines offering the chance to win 3 air tickets to Australia in Business Class, the campaign aimed at consumer/brand interaction within the Cypriot market.
Results
Entry results were remarkable while a valuable Opt-In database was created for Etihad Airlines to use for future promotional campaigns. In addition the competition generated a buzz around Etihad Airlines presence in the Cypriot market.