Win a trip to Rio de Janeiro for 3 with Coffee Break
Through an On-pack promotional campaign, Coffee Break aimed at brand awareness, boosting sales, creating a buzz around the brand name and rewarding customers.
Idea & Implementation
Customers submitted a unique code found on the Coffee Break packages via sms and received an instant reply informing them about their registration. Instant winners of prizes were informed through sms while all entries were submitted in the big prize draw for a trip to Rio de Janeiro in Brazil for one lucky consumer and two friends.
Objectives
Coffee Break through an on-pack promotional campaign offering the chance to win a trip to Rio de Janeiro in Brazil for one lucky consumer and two friends, aimed at consumer/brand interaction, which would increase sales, attract new customers, create a buzz around the brand name and reward consumers for drinking Coffee Break.
Results
The promotional campaign resulted at boosting sales of Coffee Break, generating a buzz around the brand name, and rewarded consumers for using the brand.