Case Study

Hellenic Bank, Lighthouse Family

GT Digital in collaboration with Hellenic Bank’s advertising agency, Pandora Ogilvy Cyprus created a fun Facebook application entitled «LIGHTHOUSE FAMILY» rewarding participants with restaurant vouchers.

The application’s main purpose was to invite Cyprus based Facebook users who were interested in winning one of the 4 gift vouchers redeemable at the Lighthouse Family Beach bar-restaurant in Limassol.

In order to enter, participants completed a registration form with their name, email and mobile number. All registered contestants entered a draw for the chance of winning a free €50 voucher. A total of 4 contestants were selected at random from the pool of entries made via the Facebook application.

Contestants were also invited to share the event with their friends to increase their chances of winning.

The promotion lasted for 5 days during which hundreds of contestants registered for the draw.

Lighthouse Family
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