Case Study

Hellenic Bank, DJS7S Live Performance

Hellenic Bank sponsored the DJS7S Live Performance at Makronisos’ beach in Ayia Napa on 25/7/15. GT Digital in collaboration with the bank’s advertising agency Pandora Ogilvy Cyprus created a fun Facebook application to promote the event.

The application’s main purpose was to invite Cyprus based Facebook users who were interested in attending the Live Performance of DJS7S to register their interest by completing a registration form with their name, email and mobile number.

All registered contestants entered a draw for the chance of winning a double ticket. A total of 10 contestants were selected at random from the pool of entries made via the Facebook application.

The interaction of the fans was once again successful as it allowed:

• Hellenic bank to enhance their brand image from the viral exposure and the buzz created by the concert extending to the friends of their fans.
• Hellenic bank to grow their fan base on Facebook

The promotion lasted for 5 days and received an overwhelming response from the participants.

This project is an example of GT digital’s, B2B services with advertising agencies and it illustrates the efficiency of such dynamic teams!

DJS7S Live Performance
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