Case Study

Hellenic Bank, Tsilichristos

Hellenic Bank sponsored the TSILICHRISTOS Live Performance of VASILI TSILICHRISTOS in Makronisos’ beach in Ayia Napa on 15/8/15. GT Digital in collaboration with the bank’s advertising agency Pandora Ogilvy Cyprus created a fun Facebook application to promote the event.

All registered contestants entered the draw for the chance to win 2 tickets. A total of 25 contestants were selected at random from the pool of entries made via the Facebook application. Each received 2 tickets to attend the live performance.

The promotion lasted for 10 days and received an overwhelming response from the participants.

The interaction of the fans was remarkable as it allowed:
• Hellenic bank to enhance their brand image from the viral exposure and the buzz created by the concert extending to the friends of their fans.
• Hellenic bank to grow their fan base on Facebook

This project is an example of GT digital’s, B2B services with advertising agencies and it illustrates the efficiency of such dynamic teams!





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