"CNP Celebrates with a Trip to Paris!"
SCOPE
CNP Cyprialife Insurance in collaboration with Marketway Publicis and GT Digital created a multi platform promotional campaign.
STRATEGY
Through an on-line Kiosk Application, visitors at both Alpha Mega and Papantoniou Supermarkets in all major cities (Nicosia, Limassol, Paphos and Larnaca) in Cyprus, were invited to participate in the promotion.
IMPLEMENTATION
Participants initially gave their answers to a short survey-type questionnaire and then they provided their contact information. All entries immediately were submitted in the draw for a big prize, in this case a trip to Paris. Results were impressive as thousands of shoppers took part in the survey.