"A Nestea shortcode promo"
GT Digital was appointed to provide technical support and to handle all inbound/outbound SMS traffic from/to Cyprus residents via its state of the art infrastructure.
SCOPE
This promotion aimed at increasing brand awareness and most importantly increasing sales of Nestea products in both the Cyprus and Greek markets.
STRATEGY
This online competition "100 Days of Freedom" which run simultaneously in Greece and Cyprus was powered locally by GT Digital services.
IMPLEMENTATION
In order to participate, contestants purchasing Nestea (Lemon or Peach Flavour) were required to find the code printed on the silver cap of the bottle and send it by text message to a dedicated number for the chance of winning instant prizes. To complete the registration, contestants were required to send the unique code to the designated number with the keyword NE. Contestants then received a text message in reply informing them whether or not the code was one of the winning codes. In the event the code sent was proved to be the winning code, contestants had to answer a question correctly in order to receive the prize. A total of 1,300 winners were selected during the course of the campaign and won the following prizes:
• 100 Bicycles
• 300 Tents
• 100 Hammocks
• 800 Bluetooth selfie sticks
Watch the promotional video here: https://youtu.be/pAevBUf25Jc