Hellenic Bank in collaboration with the advertising agency Pandora Ogilvy, commissioned GT Digital to create a Facebook competition entitled «THALASSA»
The application’s main purpose was to invite Cyprus based Facebook users, who were interested in winning a voucher worth €50 each, to be redeemed at the Thalassa - The Beach Club in Protaras, to register their interest by completing a registration form with their name, email and mobile number.
All registered contestants would then enter a draw for the chance of winning a free €50 voucher. A total of 6 contestants each of whom would receive a €50 voucher, were selected randomly from the pool of entries made via the Facebook application.
Contestants were also invited to share the event with their friends to increase their chances of winning.
The promotion lasted for 1 week and received an overwhelming number of participation into the draw.
This case study is another example of GTdigital's B2B services with advertising agencies and demonstrates how effective such powerful collaborations are.