Hellenic Bank in collaboration with the advertising agency Pandora Ogilvy commissioned GT Digital to create a Facebook competition entitled «JUICY M».
The application’s main purpose was to invite Cyprus based Facebook users who were interested in winning one of the 20 tickets for the concert of JUICY M on 20/06/15 by completing a registration form with their name, email and mobile number.
All registered contestants entered a draw for the chance of winning free tickets. A total of 20 contestants were then selected randomly from the pool of entries made via the Facebook application to attend the concert «JUICY M»
Contestants were also invited to share the event with their friends to increase their chances of winning.
The promotion lasted for 5 days during which hundreds of contestants registered for the draw.
This case study is another example of GTdigital's B2B services with advertising agencies and demonstrates how effective such powerful collaborations are.