Case Study

Hellenic Bank, Housing Loan App

"Housing Loan at 3% App"

SCOPE
Hellenic Bank in collaboration with Pandora Ogilvy Cyprus and GT Digital, created a custom-made application for its Facebook Page entitled "Mortgage Loans with an interest rate of 3.00%."


STRATEGY
After registration was completed, all the expressions of interest filed via the Facebook application were communicated to the bank which arranged to contact the potential applicants.

IMPLEMENTATION
The application’s main purpose was to invite Cyprus-based Facebook users who were interested in acquiring a mortgage loan to register their details. Before going ahead with the submission of the data, interested parties were invited to confirm their contact information and details.

Housing Loan App
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT