Case Study

Hellenic Bank, Hellenic Bank Concert App

Hellenic Bank sponsored the Alkistis Protopsalti Concert Show held in Cyprus between 8 and 10 May 2015 and was looking for options to promote the event on Facebook. GT Digital in collaboration with the bank’s advertising agency Pandora Ogilvy Cyprus created a fun Facebook application to promote the event.

The mechanism involved fans providing their details along with a friend with whom they would like to attend the concert. Fans were then automatically entered in the draw for the chance of winning 2 free tickets to the concert.

The interaction of the fans was remarkable as it allowed:
• fans to choose a friend 
• Hellenic bank to enhance their brand image from the viral exposure and the buzz created by the concert extending to the friends of their fans.
• Hellenic bank to grow their fan base on Facebook

Overall 40 Concert tickets were given as a gift by Hellenic Bank in this Facebook promotion.

This project is an example of GT digital’s, B2B services with advertising agencies and it illustrates the efficiency of such dynamic teams!

Hellenic Bank Concert App
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