For another consecutive year GT Digital with themobilemarketing.com, have implemented a Mobile Marketing campaign in Cyprus with great success. Although GT Digital has been developing Mobile Marketing campaigns for Companies in Cyprus over the last 4 years, aiming at boosting sales and the creation of Opt-In Databases, this year GT Digital presented its own Mobile Marketing campaign at the 36th Cyprus International Fair with its own Kiosk.
Objectives
The objective of the campaign was to create a valuable OPT-IN database and completing a market survey of its newly released service.
Idea & Implementation
During the 36th Cyprus International Fair, consumers visiting GT Digital’s Kiosk had the chance to participate in a competition for a chance to win a BMW X3, as well as to become members of the new subscription based service ‘Best of the Best Club’. The target of the campaign was to increase the number of consumers visiting GT Digital’s Kiosk and the number of members of the ‘Best of the Best Club’.
By registering their details all visitors they received one free entry to the draw for the BMW X3. At the same time visitors had the option to choose one of the three subscription based packages Silver, Gold, & Platinum to receive an entry for another 4 draws for the chance to win a Mercedes E250 Coupe, Jaguar XF, BMW640 convertible and Porsche 911 cabriolet. The registration was achieved through GT Digital’s Intearctive Kiosks.
Results
GT Digital’s Interactive Kiosks allowed visitors to participate to the competition through a unique and exciting way. The results were amazing reaching almost 5.000 entries. At the same time the campaign gave the opportunity to GT Digital to create a substantial database (Opt-In Database) based on demographic details of the visitors, which can be used for future promotion al activities.