An event to celebrate the arrival of the world’s first Sport SUV, Porsche Macan to Cyprus was in the center of this GT digital campaign. A.I. Motokinisi Ltd and GT Digital promoted the event to the public using a digital strategy which used various digital tools; GT Digital’s interactive kiosks along with Mobile and Social Media Marketing activity being amongst them.
A selected group of people, received an SMS text promo invitation to attend an exclusive event held on the 28th of May to experience firsthand the world's first sport SUV, the Porsche Macan. GT Digital also promoted the event via targeted Facebook Ads, Event Invitations, promoted posts etc.
The event took place at the showrooms of AI Motokinisi in Strovolos, Nicosia during which all visitors could register via the GT interactive kiosk, their personal information if they wished to receive more details and test drive the car. The kiosk was also used as a digital signage to run a video promo of the new Porsche Macan.
The event benefited A.I. Motokinisi’s marketing activity in Cyprus and enhanced its image as a leading importer and distributor of premium high performance luxury cars. The promotion also helped create an impact regarding Macan and engage the audience who maybe potential buyers of the prestigious vehicle.