Win a Holiday Destination for 2
Let’s Go Tours by Amathus and themobilemarketing.com introduced a GT Digital Mobile Marketing activity. Through an innovative mechanism, Let’s Go Tours was able to collect a valuable Opt-In database of customers’ data with the prospect to be used for future promotional activities. At the same time customers were rewarded with the chance to win a holiday destination.
The campaign aimed at boosting sales and creating a valuable Opt-In customer database.
Idea & Implementation
Data collection was done through the Scratch & Win Cards
Upon entering the Έκθεση ‘ΤΑΞΙΔΙ’ 2010, GTs’ promotional staff gave away thousands of Let’s Go Tours Scratch & Win Cards. Participants were invited to visit the Let’s Go Tours kiosk, enter their details into the free sweepstake and win a Holiday destination package.
Objectives
Let’s Go Tours by Amathus through an innovative mechanism, aimed to collect valuable opt-in customer database to be used for future promotional activities.
Results
Entry results were remarkable and a valuable Opt-In database was collected, while at the same time, a great buzz was created around the Let’s Go Tours brand.