Case Study

A.I. Motokinisi, Porsche Cayman

ANT1, A.I. Motokinisi Ltd and GT Digital introduced to the public a Mobile Marketing activity through an SMS competition. The public had the opportunity to win an amazing prize.

A.I. Motokinisi Ltd was offering to the winner a PORSCHE CAYMAN with market value of €83,550.

During the period of the competition, all those wishing to participate in the competition, sent their entry request by SMS. Each participant received by return a unique code by SMS.

At the end of the competition a random draw was held to select the winner of the PORSCHE CAYMAN. The draw involved the picking of a random code number written on small pieces of paper from a pool of papers which were issued to all the participants during the competition period. The holder of the winning code claimed the prize.

The draw was held on 25/02/09 at A.I. Motokinisi Ltd showrooms in Nicosia in the presence of the Managing Director, Mr. Alkis Iakovides and Managing Director of ANT1, Mr. Stelios Malekos in front of a big public crowd.

The promotion helped create an impact and engage the audience.

A.I. Motokinisi Ltd’s chosen prize transformed the promotion into an exciting, eye-catching performance which strengthened A.I. Motokinisi ltd’s marketing activity in Cyprus and enhanced its image as a leading importer and distributor of premium high performance luxury cars.

In addition the prize promotion gave the opportunity to A.I. Motokinisi Ltd to create a significant OPT-IN database of potential customers.

Porsche Cayman
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