Case Study

Vivartia (Cyprus) Ltd, Vitalite in London!

Win a trip to London for the whole Family with Vitalite Fasting

Through an On-Pack promotional campaign that run during the fasting period before Easter, Vitalite Fasting aimed at brand awareness, boosting sales and rewarding customers.

Idea & Implementation

Customers submitted a unique code found on the Vitalite Fasting packages via sms and received an instant reply informing them about their registration. Instant winners of prizes were informed through sms while all entries were submitted in the big prize draw for a trip to London for the whole Family.


Vitalite Fasting through an On-Pack promotional campaign offering the chance to win a trip to London for the whole Family, aimed at consumer/brand interaction, which would increase sales through the fasting period before Easter, attract new customers and reward consumers for using Vitalite Fasting.


The promotional campaign resulted at boosting sales of Vitalite Fasting, generating a buzz around the brand name, and rewarded consumers for using the brand.

Vitalite in London!
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