Case Study

TGI Friday’s boosts the promotion of “Give Me More Stripes™” rewards program in Cyprus.

TGI Friday’s in association with GT Digital launched a GT Kiosk promotional campaign for the month of August. As a result, TGI Friday’s enhanced the image of its loyalty program, improved the communication with the loyalty members but most importantly, increased its sales.

Idea & Implementation

GT Digital introduced a fun and convenient method for the update, registration and collection of TGI Friday’s reward program members’ data, through GT branded Interactive Kiosks which were positioned at all of TGI Friday’s outlets nationwide.

A Swipe Card mechanism was installed on all Interactive Kiosks, through which visitors of TGI Friday’s restaurants could swipe their “Give Me More Stripes” card. The profile of existing members was displayed on the Kiosks’ touch screen automatically, and members could update their data. At the same time new members by swiping their new “Give Me More Stripes” card, had the chance to complete their details through the form displayed on the screen.

GT Digital created and developed the GUI, the application and the interactive game necessary to capture and update the personal information of the loyalty members.  TGI’s staff handled the onsite promotion of the campaign and invited guests to participate for the chance to win prizes ranging from desserts, cocktails and appetizers to cash vouchers of up to €50.


The campaign aimed at updating the existing loyalty database and reaching more people by enrolling new members into the “Give Me More Stripes™” loyalty program.


The success of the campaign was defined by the oversubscription numbers to the “Give Me More Stripes™” loyalty program whilst at the same time creating an exciting buzz. TGI Friday’s was also able to bring up to date its active database and sign up new customers hence expanding its valuable database for use in future promotional activities. A high redemption percentage was also noted for the coupons won, thus increasing sales for the period that the campaign was active.

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