MOTORSHOW 2010
Dickran Ouzounian & Co Ltd (TOYOTA) and themobilemarketing.com introduced a GT Digital Mobile Marketing activity. Through an innovative mechanism, the company was able to collect a valuable OPTI-IN database of customers’ data with the prospect to be used for future promotional activities, introducing at the same time the new LEXUS LF-CH.
Idea & Implementation
Data collection from a data collection spot
Upon entering the Toyotas’ kiosk at the Motorshow 2010, a large screen was introducing the new LEXUS LF-CH. Underneath the large screen a data collection spot was deployed. People were invited to find out more about the new car by entering their data through a touch screen.
Objectives
Dickran Ouzounian & Co Ltd (TOYOTA) through an innovative mechanism, aimed to collect valuable opt-in database of customers’ data with the prospect to be used for future promotional activities.
Results
Valuable opt-in database was collected, introducing at the same time the new LEXUS LF-CH and creating buzz around the car.