Case Study

IMH LTD offers its delegates and visitors attending the 9th Marketing Forum (Online Marketing & Digital Advertising Exhibition) the opportunity to keep in touch with an engaging registration application combining social media, photo sharing and interactive kiosks.

IMH LTD in collaboration with GT Digital launched a GT Photo Kiosk promotional campaign with Facebook integration during the 9th Marketing Forum held at the Hilton Park Hotel on 7th December 2012.

Idea & Implementation

GT Photo Kiosks were placed within Exhibition and the Conferencing areas.

The use of GT Digital's Photo Kiosk with Facebook Integration was befitting of the occasion since the forum focused on digital media advertising and social media marketing. This was a unique way to engage with delegate members and attendees.

GT Digital also took a booth at the exhibition and placed Smart Touch screen monitors to promote its digital services and invite the attendees to register their details if they wished to secure further information on its digital, social media and mobile marketing services.

Visitors were able through the kiosks to login into their Facebook account, Like IMH Facebook page and share their experience by snapping their photo via a camera embedded in the kiosk. Visitors’ photo was then posted on their timeline and on IMH’s Facebook page.

Objectives

The campaign aimed at:

• Creating engagement with the delegates and the attendees in a novel way

• Creating a buzz around new mobile technologies with social media integration

• Creating a database of potential business clients and business leads

Results

The campaign was a success as it allowed visitors at the Forum to engage in an interactive way. IMH & GT Digital were able to gain more exposure for the Forum in the new social media arena.

9th Marketing Forum
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT