Win a complete F1 package for the Formula 1 in Dubai.
Through a premium SMS competition that was promoted through the Autotrader Magazine, Lefkaritis Bros Ltd aimed at boosting sales, and at the same time collecting a valuable OPT-IN database of its customers for future promotional activities.
Idea & Implementation
The competition was promoted through the Autotrader Magazine and targeted readers of the magazine that were interested in cars.
Participants to the competition had the opportunity to win a complete package with flights, accommodation and tickets for the F1 in Dubai.
By answering correctly to a question through sms, participants automatically entered the draw for the big prize.
Objectives
Lefkaritis Bros Ltd through this unique promotional campaign of offering the chance to participants to win a complete package with flights, accommodation and tickets for the F1 in Dubai, aimed at boosting sales. An additional goal was to collect valuable opt-in database for future promotional activities by the company.
Results
Entry results were remarkable over a period of 6 months, while a valuable updated OPT-IN database was created. The campaign also resulted in a significant increase of sales throughout Lefkaritis Bros Company.