Case Study

Geo. Pavlides & Araouzos, Citroen DS3

ANT1 in cooperation with Geo. Pavlides & Araouzos and GT Digital rolled out an innovative competition offering the winner a Citroen DS3 with a market value of €20,700.

The competition lasted from 05/02/013 until 26/04/13.

During that period, all those wishing to participate in the competition, sent their entry request by SMS or called a dedicated premium line. Each participant received by return a unique code by SMS.

At the end of the competition a random draw was held to select the winner of the Citroen DS3. The draw involved the picking of a random code number from a pool of codes which were issued to all the participants during the competition period. The holder of the winning code claimed the prize.

The draw was held on 26/06/13 at Geo Pavlides & Araouzos showrooms in Nicosia in front of a big public crowd.

The promotion helped create an impact and engage the audience. Geo Pavlides & Araouzos’ chosen prize transformed the promotion into an exciting, eye-catching performance which strengthened Geo Pavlides & Araouzos’ marketing activity in Cyprus.

In addition the prize promotion gave the opportunity to GEO Pavlides & Araouzos to create a significant OPT-IN database of potential customers.

Citroen DS3
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT