"Capture the moment and post it!"
Costas Papaellinas Organization in association with Beautyline Limassol and GT Digital launched a Photo Kiosk promotion "Celebrity Figures at Beautyline".
SCOPE
The campaign aimed at promoting perfumes by Nicki Minaj, Justin Bieber and Katy Perry and to creating a valuable database of customers loyal to the brands.
STRATEGY
GT Digital developed a kiosk application with facebook integration for the promotion of fragrances by Nicki Minaj, Justin Bieber and Katy Perry. Photo Kiosk was installed at Beautyline store in Limassol. Shoppers were invited to capture their photo with a real life size silhouette of Nicki Minaj or Justin Bieber or Katy Perry and get the chance to win perfumes or branded accessories of the singers.
IMPLEMENTATION
The promotion enhanced brand visibility and exposure and led to an increase in engagement and in Facebook likes, ultimately leading to an increase in sales. Beautyline was also able to sign up new customers for each of the 3 fragrance brands hence expanding its valuable database for use in future promotional activities.