Case Study

Coca Cola, World Cup 2010 Events

Join the World Cup 2010 by watching and winning fantastic prizes.

Coca Cola wanted to invite people to join the World Cup 2010 themed events, by watching the football matches from gigantic screens and getting the chance to win exciting prizes such as LCD TVs and other valuable items. The events where organized by Delema McCann Erickson and they were carried out in specific locations nationwide.

Idea & Implementation

Delema McCann Erickson was seeking to create a location based database to use. GT Digital in collaboration with have managed to build an OPT-IN database based on personal demographic criteria such as Name, Gender, Age, Town and buying behaviour. SMS messaging was chosen as the medium of communication with the public. SMS were sent inviting people to attend the World Cup 2010 events by watching the matches and winning gifts.

Thousands of location-based SMS messages where transmitted during the campaign.


Brand interaction and customer rewarding were the main objectives of the events. In order to accomplish it people had to attend the events and join the campaign. The interaction with the public was achieved through GT Digital’s Bulk SMS service, a fast and cost effective tool of


Hundreds of people attended the World Cup 2010 events. In addition the events generated a big buzz around Coca Cola involvement with World Cup 2010.

World Cup 2010 Events
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT