Case Study

KLEENEX, FB App "Πoιο Kleenex είμαι;"

"Can you guess the design?"

GT Digital and C.A. Papaellinas, the distributor of Kleenex® Brand Tissues, launched a Facebook competition entitled «Πoιο Kleenex είμαι;» or «Which Kleenex am I?».

This promotion aimed at creating public awareness for the new Kleenex packaging designs, recently introduced in the Cyprus market. Also, to build engagement and create a viral effect around the new packaging.

The Facebook contest invited users to complete a short registration form, watch one of the four teaser type videos and then answer correctly a question regarding the Kleenex product featured partially in the video.

All registered contestants entered a draw for the chance of winning prizes. A total of 6 winners were selected at random from the pool of entries. 5 lucky winners received Kleenex products worth €25 each whilst 1 lucky participant won accommodation for 2 people at the Mediterranean Beach Hotel in Limassol.

GT Digital provided a turn-key solution, including the video animations, the development and the App.

FB App "Πoιο Kleenex είμαι;"
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