Case Study

Lepus promoted its selection of products for the Christmas period with an engaging Kiosk campaign!


The promotion aimed at driving shoppers at both MyMall in Limassol and Kings Avenue Mall in Pafos to an interactive kiosk placed outside Lepus shops. The aim of the promotion was to engage shoppers whilst increasing visitors’ traffic to their shop, enhance the brand image and grow the Facebook fan base.


Consumers had the chance to enter a free competition and win a selection of prizes consisting of wrist watches for women, men and children, photo albums, bracelets etc.


Shoppers were invited by on-site GT Digital staff to participate in the competition. Via branded kiosks, shoppers could select their favorite Christmas photo frame from a predefined list, using the touch screen features of the kiosk. Participants also had the option to wear props (hats, glasses, Santa’s beard, wigs etc.) and then snap their photo using the camera embedded within the kiosk. They could also share their photo with their friends via Facebook.

As a result thousands of shoppers took part in the competition and hundreds of prizes were awarded.

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