Case Study

Petrolina, Pump App to Win Fuel

Petrolina raises the level of awareness for its new Platinum+ fuel in order to strengthen its brand and consolidate its market presence.

For the purposes of the promotion, GTDigital developed a custom Facebook application “Spin & Win”, inviting Petrolina’s fans to take part in the contest for the chance to win fuel vouchers.

Visitors of Petrolina’s facebook page wishing to participate in the competition had to:

  • Log in to their personal account on FB,
  • Allow the application to capture basic information
  • Complete the registration of their entry into the Competition
  • Spin the 3 slot reels with a view to match 3 identical Petrolina logos
  • Win a fuel voucher worth €10 or €25
  • Automatically enter the big draw for the chance of winning a fuel voucher worth €100

GTDigital was responsible for this fun application from concept to completion including graphics, development and implementation.

Pump App to Win Fuel
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