Case Study

TGI Fridays, What's in your Superfood?

TGI FRIDAYS in collaboration with GT Digital introduced a new Facebook Game application to promote its new Superfood Menu. The promotion was released under the title ‘WHAT’S IN YOUR SUPERFOOD?’

The main focus of the promotion was on informing fans that TGI FRIDAYS’ menu caters for all; it caters for meat lovers, for vegans and for health conscious consumers.

The promotional game aimed to provide nutritional information for the newly created Superfoods category while engaging with consumers in a fun way.

The application required that players spotted the correct ingredient out of four options which belonged in the featured superfood.

In addition the Facebook promotion rewarded 3 participants with valuable prizes ranging from iPad Mini to Cash Vouchers worth €50 & €100 respectively.

The promotion was supported with an aggressive and targeted Facebook Ad directed at people who have not yet ‘Liked’ TGI FRIDAYS’ page.

This exciting campaign created a viral response on Facebook seen by thousands of users.

What's in your Superfood?
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT