Letsgotours by Amathus wanted to promote cruises with Costa Magica in the Adriatic. Therefore, a campaign with a catchy gift was created by GTdigital.
Participants were invited to Tag a friend so that both of them could win a cruise for 8 days with Costa Magica in the Adriatic. The cruise started from Piraeus, visiting Smyrne, Dubrovnik, Venice, Bari and Katakolon. In other words, it was a Buy One Get One Free type of promotion but it was presented effectively through a sharp promoted post.
The result was impressive as more than a 1000 people participated and shared the promotion. In addition, Letsgotours by Amathus Facebook page was declared the fastest growing page on Facebook by Social Bakers during the campaign period.
This was a low budget activity proving that you don't need to spend a lot of money to get result on social media, if you have a good strategy.