Case Study

Yogartist, FB App Yogartist ‘Play & Win’

YOGARTIST, a newly established frozen yogurt retailer in Cyprus, boosts its social media presence by launching a new Facebook promotion.

The promotion is intended to build brand awareness whilst engaging fans with the brand. The facebook app is based on ‘Spot the Difference’ game format.

The process of registration involves PC users clicking on the ‘Like &Win’ Tab on the timeline menu and ‘Liking’ the page and smart phone and tablet users clicking on the Like plugin at the top of the screen.

Registering in the promotion will enable participants to enter the draw for the chance of winning:

1. A Samsung galaxy Tablet 3.0

2. A weekend night stay for 2 at a 5-star hotel in Paphos

3. 5 vouchers of €5 each which can be redeemed at YogArtist for a frozen yogurt

Following registration participants are then re-directed to the game and presented with 2 identical images containing items from YogArtist’s menu. PC participants are asked to spot the differences between the images with their mouse within a certain time limit whilst smart phone users are asked to enter the number of differences between the images.

The images change every time a participant plays the game.

Participants by sharing the promotion with their friends will increase their chances of winning, as it will entitle them to additional entries into the final draw.

YogArtist supported the promotion with an aggressive and targeted facebook ad.

FB App Yogartist ‘Play & Win’
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