Case Study

InSIDE Magazine, Talking About This

IΝSIDE Magazine Boosts its Facebook Page with Custom Voting Applications.

INSIDE Magazine in association with GT Digital launched a series of Voting Facebook Apps during 2012 and 2013 in order to drive traffic on INSIDE Facebook page.

Idea & Implementation

GT Digital created a series of custom voting apps with various themes like Inside InSchool, Inside Pet Me Up, Inside Baby Boom etc. Participants were able to vote their favorite photos. At the end of the competition the most voted photo would win a fantastic Prize by INSIDE Magazine. The mechanism allowed participants to vote by clicking the Vote button after liking INSIDE Facebook page. Several measures were implemented to ensure the integrity of the voting mechanism. Some of the measures included limiting the voting to one vote per participant for each photo, time limitation on repeat votes, continued monitoring and validation of facebook profiles participating in the competition etc.

The voting app was able to capture participants’ basic data (name, email, town etc). Participants had the option of inviting their friends to vote for their favorite photo in order to increase their votes and their chance of winning. A post stating that they participated in the competition, inviting their friend at the same time to do so was also uploaded on participant’s facebook Timeline.

Objectives

The campaign aimed at increasing INSIDE’S Facebook Page Likes and ‘Talking About This’ metrics, creating at the same time a valuable Opt-in database of emails for INSIDE MAGAZINE.

Results

The campaigns resulted in substantial increase in facebook metrics enhancing IINSIDE’S Magazine exposure on Facebook. At the same time more than 10.000 Opt-in database was created from each campaign for use by INSIDE Magazine in future Direct Marketing Campaigns.

Talking About This
  • Facebook
  • Twitter
  • YouTube
  • Email
  • Privacy
  • Terms
  • GT