Case Study

Tryfon Tseriotis, a leader in the FMCG industry of Cyprus, and GT Digital created and implemented a promotional campaign for Barilla pasta. The campaign invited shoppers/consumers buying a Barilla product, to send the promotional code placed on the purchased pack via either a dedicated Facebook App or a text message for the chance to win major prizes.

To be eligible, participants must submit the code found on pack and register their participation to enter the draw. Participants have the option to submit the code either via the dedicated Facebook App by completing a registration form and entering the corresponding code found on the Barilla pack or send a text message with their name, email, mobile number and code to a dedicated premium number. Each code corresponded to only one entry in the draw.

In total there are 31 prizes to be awarded to 31 winners who will be selected at random from the pool of registered participants:

• 1 winner will win a travel package to Rome for 2 persons which shall include 2 airline tickets, accommodation in double room at a 4-star hotel for 3 nights.
• 10 winners will win a pot of Brabantio worth each €89 each, and
• 20 winners will win Barilla products worth each €20.

GT's long experience with big prize promotions ensured the flawless operation of this promotional activity which turn out to be a big success.

Barilla On-Pack Competition & App
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