Case Study

IKEA, FB App "Τα κεφτεδάκια μας"

Ikea Cyprus in collaboration with GT Digital developed an exciting new application to support the launching of the 2016 IKEA Catalogue.

The FB Application titled «TA KEFTEDAKIA MAS» invited Facebook users to participate in the competition by completing a registration form with their name, email and mobile number. Participants were then asked to identify the right ingredients used in the featured IKEA meatball recipes. The recipes were available for saving and printing as well through printer friendly files.

Participants were also, able to increase their chances of winning by sharing the competition among their own Facebook friends.

All registered contestants entered the draw for the chance of winning a set of 18-piece dinnerware VÄRDERA. A total of 3 lucky contestants were selected at random from the pool of entries made via the Facebook application and received their gifts. 

The promotion ran from 10/9/15 until 21/9/15 and received an overwhelming response from the participants.

The promotion was supported with Facebook Advertisement.

FB App "Τα κεφτεδάκια μας"
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