Case Study

MPM GROUP, Lip Lovers App

GT Digital and Trends Beauty Boutique, an MPM owned store currying L’Oreal Paris and Maybelline New York products, launched a Facebook competition titled «LIP LOVERS».

The promotion aims at introducing the new COLOR SENSATIONAL lipsticks by Maybelline New York, while engaging users in a fun, entertaining way, thus enlarging the pool of the page’s fans and increasing engagement rates.

The Lip Lovers Application asks users to complete a short registration form, then pick their favorite lipstick color. Then they choose the shape that their lipstick usually takes after having used it for a while.

Based on their selection of shape, users get a fun personality assessment, while at the same time enter the draw to WIN one of the 20 Color Sensational lipsticks!

Participants may increase their chances of winning by sharing the last image which is the personality assessment.

GT Digital was responsible for this fun application, from concept to completion, including design, software development and implementation.

Lip Lovers App
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