Case Study

KLEENEX, FB App "Πoιο Kleenex είμαι;"

GT Digital and C.A. Papaellinas, the distributor of Kleenex® Brand Tissues, launched a Facebook competition entitled «Πoιο Kleenex είμαι;» or «Which Kleenex am I?». This promotion aims at creating public awareness for the new Kleenex packaging designs, recently introduced in the Cyprus market.

The Facebook contest invites users to complete a short registration form, watch one of the four teaser type videos and then answer correctly a question regarding the Kleenex product featured partially in the video. Participants may increase their chances of winning by watching 3 more video clips and answering all 3 additional questions correctly.

To build engagement and create a viral effect around the new packaging the contest offers an additional bonus entry into the draw for each participant who shares the contest with their friends.

All registered contestants will enter a draw for the chance of winning prizes. A total of 6 winners will be selected at random from the pool of entries. 5 lucky winners will receive Kleenex products worth €25 each whilst 1 lucky participant will WIN an accommodation for 2 people at the Mediterranean Beach Hotel in Limassol.

GT digital provided the turn-key solution, aligned with the brand's advertising strategy, including the video animations, the development and the design, all produced in-house.

FB App "Πoιο Kleenex είμαι;"
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