Case Study

MPM GROUP, L’Oréal Paris Internet Marketing

MPM Group in collaboration with GT Digital created several display ads for its international brand L’Oréal Paris and TRENDS, consisting of animated flash banner ads, all of which have been optimized for mobile devices.

The Web Ads were published on 2 major news web portals and on a fashion style portal in Cyprus.

Users who were served the Ads and who clicked on the banner were re-directed to MPM Group’s Websites and Facebook pages.

Through a FB competition the ad invited new Facebook users to participate for a chance to win their favorite Collection Exclusive Pure Reds lipstick by L’Oréal Paris. The aim of the promotion was to promote the brand L’Oréal Paris. At the same time the L’Oréal Paris promotion increased awareness of a new Facebook page by driving traffic to it.

L’Oréal Paris Internet Marketing
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