Case Study

TGI Fridays, Stack House Burger Challenge

"Look at this new Friday's burger!"

SCOPE
TGI Fridays Cyprus in collaboration with GT Digital launched a Facebook app to promote its new Stack House Burger menu. The promotion enabled contestants to register their personal details and then begin the challenge of finding the differences between 2 almost identical burger pictures.

STRATEGY
On the occasion of its 50th Anniversary, TGI Fridays gave away 50 prizes for this promotion, consisting of 45 free burger vouchers and 5 coupons worth €5 each through a fun Facebook competition.

IMPLEMENTATION
Those who successfully spotted the correct number of differences could share the outcome with their friends on Facebook to gain extra entries into the draw and maximize their chance of winning.

Thousands of unique players took part in the challenge, making this a success story for GT Digital and TGI Fridays Cyprus.

Stack House Burger Challenge
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