Case Study

Lepus promoted its inspiring selection of products for the Christmas period with an engaging Kiosk campaign!
The promotion aimed at driving shoppers at both MyMall in Limassol and Kings Avenue Mall in Pafos to an interactive kiosk placed outside Lepus shops. Consumers had the chance to enter a FREE competition and WIN a selection of prizes consisting of wristwatches for women, men and children, photo albums, bracelets etc.
Shoppers were invited by on-site GT staff to participate in the competition by completing a Participation Form through an application developed by GT Digital.
Shoppers were then given the opportunity to select their favorite Christmas photo frame from a predefined list using the touch screen features of the kiosk.
Participants also had the option to wear props (hats, glasses, Santa’s beard, wigs etc.) and then snap their photo using the camera embedded within the kiosk.
Finally shoppers were offered the option of sharing their photo with their friends via Facebook.
The aim of the promotion was to:
• engaging shoppers whilst increasing visitors’ traffic to their shop
• enhancing their brand image
• growing their fan base on Facebook
Thousands of shoppers took part in the competition and 100 of prizes were awarded.

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