Case Study

YVES ROCHER, Beauty Hut RFID

Yves Rocher promotes its inspiring selection of beauty products!

The Yves Rocher project aimed at driving shoppers to a Beauty Hut! The Beauty Hut was a specially designed stand located at MyMall in Limassol where visitors would have the option to watch 3 different make-up tutorials.

The initiative was embraced by female visitors who had 3 options to choose from to achieve great looks with Yves Rocher products using 3 easy-to-do techniques.

• NEW SMOKEY EYES
• REGARD GRAPHIQUE
• TEINT ZERO DEFAUT

Once shoppers made their selection they were shown a video revealing the chosen style and technique to achieve it. 

Upon exiting, the shoppers were invited to visit the store to get a free makeover of their chosen style by a professional makeup artist.

GTDigital.eu was tasked into creating an interactive and seamless application enabling visitors of the Beauty Hut to select their preferred makeover style and view a video on a large TV screen.

GTDigital introduced a novel RFID-based technology for enhancing consumer’s experience. Shoppers were given the choice of 3 branded RFID cards to scan inside the Beauty Hut which would trigger the video broadcast of their chosen makeover style.

This was an example of the way GTDigital collaborates with other businesses (B2B).

Beauty Hut RFID
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